E-Retailer-Web-Exclusive---April-2012---Mexico-vs-the-DR-1[1]

Mexico or the Dominican Republic?

Mexico or the Dominican Republic?

In the direct response industry, working with the most effective contact center within your budget is a necessity – because every single call is an opportunity to make a solid, positive connection with your customers and in turn drive sales and loyalty.

This is especially true when working with multilingual or bilingual contact centers, which have seen a steady rise in work over the past couple years as U.S. Hispanic marketing has seen explosive growth in the direct response world. With many of these centers located outside the U.S., you have to take additional components into consideration: the stability of a country’s business economy, its compatibility with U.S. business culture, its telecommunications infrastructure, location and so on.